
How Entaj Mastered Market Availability and Freshness
Case Study Entaj How Entaj Mastered Market Availability and Freshness 15% Decrease in OOS Detection 3% Near-Expiry Rate 99% Consistent Market Coverage About Since its

Field Team Management: Best Practices for High-Performing Retail Operations
Field team management has become one of the most critical components of operational success in retail. For FMCG and CPG companies alike—especially across fast-growing markets—the performance of field teams directly impacts shelf availability, brand presence, promotion execution, and ultimately sales.

Mastering Retail Promotion Management: From Planning to Perfect Execution
Business leaders know that a promotion is far more than just a discount. It’s a strategic driver of sales, a tool for attracting new customers, and a way to build brand loyalty. Promotion management is key to generate excitement and a significant spike in revenue.

Planogram Compliance Tracking for Retail Success
Shelf space isn’t just a matter of visibility — it’s a matter of profitability. For that planogram compliance tracking should be religiously executed.

Merchandising your way to better sales: How to combat Out-Of-Stock (OOS)
The role of retail is simple: connect products with people. Yet, there’s a silent, pervasive problem that constantly undermines this merchandising objective, eroding sales, frustrating customers, and ultimately eating into your bottom line: Out-of-Stocks (OOS).
