Entaj
How Entaj Mastered Market Availability and Freshness
15%
Decrease in OOS Detection
3%
Near-Expiry Rate
99%
Consistent Market Coverage
About
Since its establishment in 2004, Entaj has emerged as one of the most prominent poultry producers in Saudi Arabia, boasting an annual production capacity of over 90 million birds. As a key contributor to the Kingdom’s food security and a leader in the premium halal poultry market, Entaj leverages advanced air-cooling technology and strict ISO quality standards to deliver high-quality fresh products across the region.
Industry: Food Production
Headquarters: Riyadh, KSA
Coverage: KSA (National)
Key Challenges: The Hidden Cost of Manual Data
Prior to digitalizing, Entaj’s field force relied on manual methods for data collection and reporting. This created a significant lag between field activities and management visibility. By the time reports were finally compiled and analyzed, the data was often obsolete.
Delayed Action: The delay in report generation meant that management was always looking at historical data rather than real-time reality.
Invisible Out-of-Stocks: Without instant alerts, out-of-stock instances went undetected for days until reports were processed.
Expiry Blind Spots: The lag in data collection meant that near-expiry products were often identified too late to be rotated or promoted.
Unverified Coverage: Manual tracking made it difficult to verify general market coverage or assess the true efficacy of the data being collected.
Solution: Precision Execution with Shelvz
Entaj utilized the advanced analytical and tracking capabilities of the Shelvz ecosystem to attack these specific pain points.
Real-Time Data Streams: Shelvz ensures decisions are based on the “now” rather than the “past”, providing management with live data on coverage and execution efficacy.
Proactive Expiry Alerts: The field team utilized Shelvz’s data collection tools to log batch and expiry dates, allowing management to identify near-expiry stock instantly and trigger promotions or rotation before goods perished.
Instant Monitoring: Automated OOS and Expiry alerts allowed the management team to direct rapid replenishment, drastically cutting down the time shelves stood empty or products near-expiry.
Results & Metrics: The Last Quarter Impact
By leveraging Shelvz to focus on quality execution rather than just attendance, Entaj achieved record-breaking performance numbers in the last quarter.
Perfected Route Compliance
Moving from manual tracking to GPS-verified journey plans eliminated “phantom visits.” Management now has certainty that field reps are physically present at 99% of their targeted locations, eradicating the blind spots.
Maximizing Availability
Optimized Freshness
Entaj decreased their nearly-expired goods down to 3% in the last quarter. This tight control over shelf-life ensures that customers consistently receive the freshest product possible while minimizing the financial loss associated with returns and waste.
“SHELVZ has become an integral part of our daily operations. The platform has enabled us to expand our market coverage, significantly minimize out-of-stock occurrences, and enhance product availability across all key accounts. It’s a tool that provides clear visibility and immediate access to the markets’ data, allowing us to make faster, more informed decisions. SHELVZ is a reliable, high-impact solution that consistently supports our business objectives.”
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Ahmed M. Wahid,
Merchandiser Manager
