Maximizing ROI: Key Metrics for Trade Promotion Analysis
Businesses are constantly searching for strategies to enhance their return on investment (ROI) and Trade Promotions are a very powerful tool for that since they are a sure way (when executed properly) to drive sales and enhance product visibility. However, the success of these promotions doesn’t just depend on execution; it hinges on careful analysis […]
The Power of Data-Driven Trade Promotion Optimization
Trade promotion stands as a critical strategy for driving sales and enhancing product visibility.
Five Useful Trade Promotion Metrics to Track
Understanding how to measure and assess the impact of marketing activities can help you make informed decisions about what trade promotions are working best.